Branding & Inclusive Design
Branding & Inclusive Design
To me, branding isn’t just about looking polished, it’s about making people feel seen and understood. Whether someone is skimming a headline or navigating an interface for the first time, design should communicate clearly and respectfully across cultures, languages, and lived experiences. My fluency in English and Cantonese, and experience teaching in rural Taiwan, made me deeply aware of how identity and accessibility intersect. When I build visual systems, I carefully consider typography choices, color contrast, branding elements, and logo treatment, thinking not just about aesthetics, but about how each detail supports clarity and inclusion. I want brands to feel both intentional and welcoming from the very first touchpoint.
I believe that inclusive design is good design. The strongest brands are built on trust, and that starts with being clear, respectful, and accessible to everyone who interacts with them. My take on branding is that it's not just how something looks, but how it makes people feel. Design is a reflection of values, and I strive to build experiences that are as considerate as they are cohesive.