To me, branding isn’t just about looking polished—it’s about making people feel seen and understood. Whether someone is skimming a headline or navigating an interface for the first time, design should communicate clearly and respectfully across cultures, languages, and lived experiences. My fluency in English and Cantonese, and experience teaching in rural Taiwan, made me deeply aware of how identity and accessibility intersect. When I build visual systems, I carefully consider typography choices, color contrast, branding elements, and logo treatment—thinking not just about aesthetics, but about how each detail supports clarity and inclusion. I want brands to feel both intentional and welcoming from the very first touchpoint.